The digital dollar continues to gain ground among investors seeking exposure to the US currency and alternatives to keep those funds allocated over longer periods. Data from Mercado Bitcoin shows that the number of new customers who began allocating USDT and USDC in the product was 20 times higher than the previous week. The move was driven by the promotional campaign Dólar Digital Turbinado, which offered special conditions for new deposits in these assets.
The increase was driven mainly by Tether (USDT), which recorded a 24-fold increase in new customers using the product. In USDC, the increase was 12-fold. The demand was also reflected in the total investor base: in one week, the number of customers holding USDT in the Passive Income product more than doubled (up 131%), while the USDC base grew 69%.
"The results show how a targeted incentive can accelerate the adoption of digital dollar solutions. Besides exposure to the US currency, we are seeing investors also using these assets as a way to keep funds allocated and generate yield, as well as dollarising their holdings, broadening the uses of stablecoins within the wallet," says Giresse Contini, director at Mercado Bitcoin.
Digital dollar gains ground with larger deposits
The performance recorded during the campaign reinforces a trend already observed within MB's customer base. In 2026, 11.6% of customers who made their first crypto purchase on the platform started with USDT or USDC. In 2024, by comparison, that share was 3.6%, meaning the presence of stablecoins as a first crypto investment more than tripled over the period.
The difference also shows up in the size of the first allocation. Among customers who begin their journey with the digital dollar, the value of the first purchase is, on average, 4.5 times higher than that of those who start with Bitcoin, a difference of approximately 350%.
The digital dollar has also been expanding its presence among investors who keep investments for longer periods. Over 12 months, the customer base holding USDT in the Passive Income product grew 349%, while USDC rose 187%. Among customers who started using digital dollar Passive Income in July 2025, 57% still had a balance allocated 13 months later.
Campaign extended until 15 September
Given the results recorded, Mercado Bitcoin decided to extend the Dólar Digital Turbinado campaign until 15 September. The initiative, launched in August, offers promotional conditions for new deposits in USDT and USDC in the Passive Income product, with returns of up to 8% a year between September and December 2026.
In the Passive Income product, returns are credited daily and automatically added to the balance. Customers can request a withdrawal at any time, with no requirement to keep funds allocated for a predetermined period.
"One of the points we now want to monitor is the behaviour of these investors after the campaign period. Earlier data already pointed to a significant retention of funds in the digital dollar, and this new wave of customers will allow us to better understand how these assets are being incorporated into investment strategies," adds Giresse.
Check the terms and details of the campaign on the website.
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